Wednesday, November 22, 2017

Digital Marketing Company In Bangalore 22.11.2017 softwareplus.org

Why I Need Digital Marketing ?


Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door.
Digital marketing helps businesses stay a step ahead of their competition. Digital marketing is the best way for a brand to get a leg up on its competition. Think SEO, organic search, local search, Google Adwords, social media, and blogs. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person.
Digital marketing is less expensive than traditional advertising. Traditional advertising can cost large sums of money, whether it be via television, radio, newspaper, magazine, or direct mail. Now business owners can find a cheap equivalent online. Think Youtube instead of television, blogs instead of magazines, social media instead of flyers, and podcasts instead of the radio.  Some of the digital equivalents to traditional advertising are free, and all can be much cheaper than their traditional counterparts if the business has someone to manage and develop its strategies.
Digital marketing delivers analytics. The good news about digital marketing is that an ad’s creators can find out how it is pulling through using analytics that can’t be executed with traditional methods of advertising. Analytic reports can quickly be pulled up to test ad campaigns and find out what is getting read, looked at, or bought.
Digital marketing reaches mobile users. Digital marketing can be formatted to mobile devices in order to reach customers no matter where they may be. Once a business’s local search and digital presence have been optimized, it can rest assured that it will be found. Having a digital presence and local search optimization is vital as people increasingly rely on their phones’ web browsing capabilities.
Digital marketing builds brand recognition. Since there are so many channels on the web with marketing potential, getting the message out about new brands is easier than ever before. Shotgun marketing approaches will confuse potential customers. It is much better to invest in a succinct campaign and build onto it from there, maintaining a distinct voice and brand style.
Digital marketing allows businesses to monitor their brand. The great thing about digital marketing is that those who use it can easily check their reputation and engage with unsatisfied customers, making it possible for them to address negative press before it circulates too far and too wide. Just because a business doesn’t take advantage of the web and social media doesn’t mean that its customers don’t. It is far better to know what is going on as it happens than to find out the hard way along with everyone else.
Digital marketing can help brands develop trust with their audience. If a business is following its customers on social media and reaching out, commenting, and showing them that they care, it will gain trust, camaraderie, and friendships, in addition to more customers. There is nothing greater than engaging with a customer online and seeing them come into the store later to say how much it meant to them that the business took the time to connect. It is the small things a business can do that often make the most difference.
Digital marketing provides businesses with additional sales channels. Think of digital marketing as branches off of a brick and mortar business. One branch of the business contains social media posts with tips, advice, local news, and events involving the brand. Another branch hosts the business’s blog, which serves to educate, inspire, and entertain its audience. Branching off from these main channels are landing pages and blog posts for different products. Add in Youtube videos, and the business can be everywhere on the web, delivering its message and brand, and promoting its products and services.
Digital marketing can educate customers.  One of the best features of digital marketing is its ability to help brands educate their customers and share information that makes their lives better. One of the greatest reasons to use digital marketing is the potential that it has to improve others’ lives. By sharing expertise, business models, and positive lifestyles, businesses truly can make the world a better place for the next generation and beyond.
Digital marketing brings a brand’s story to more people. Lastly, digital marketing is about telling a unique story to the world. Digital marketing is a business’s best chance to stand up and be heard, bringing its brand to the doorsteps of people that need the product or service, and those that might like to learn more about it.

Monday, November 20, 2017

SEO in Delhi softwareplus.org

The 6 Basic Components Of A Strong SEO Strategy For Online

Retailers

       One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits.
   However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best possible rankings for relevant keywords.
If you want your website to rank well in 2012, here are 6 components of SEO that online retailers should know about when optimizing their e-commerce website to rank well in top search engines:
  1. Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
  2. Meta tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. GoogleGOOG -1.25% looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don't worry about the keyword title tag -- Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.)
  3. Content. It's true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales.
  4. Backlinks. If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
  5. Social media. The algorithms have truly changed since social media first emerged. Many content websites are community-oriented -- Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like FacebookFB -0.34%, Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
  6. Product images. If you think images don't play a role, think again. When many consumers search for products in the search engines, not only are they looking at the "Web" results, but they're also looking at the "images" results. If you have quality images of that product on your site -- and the files' names contain relevant keywords -- these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.
In addition to optimizing these six areas of your site, analyze your competitors and see what they are doing in terms of on-page optimization, off-page optimization (competitive link analysis) and social media. While you may be doing a lot of the same things they are, it’s incredibly important to think outside the box to get a leg up over the competition.

Saturday, November 18, 2017

SEO In Bangalore 18.11.2017 softwareplus.org

The 8-Step SEO Strategy, Step 1: Define Your Target Audience

and Their Needs

Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
A LESSON LEARNED
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began.  But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible.  So usually we made friends with the product teams and got in where we could.

On one specific project, one of the SEOs on my team was brought in during the wireframe stage.  T­he entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said.  We were thrilled.  We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.

Then the site relaunched. Initially we saw a drop. This is expected, especially when you relaunch an entire site of that magnitude.  Three weeks passed, and results were flat.  Five weeks passed, no upward trend.  Three months passed and the product team stopped talking to us. Results never went back up.


Like many SEOs, I was hired with one vague responsibility: to set up an SEO program and achieve results.  Like many SEOs, we jumped right in and started spewing out SEO audits, rewriting title tags, offering up link suggestions, rewriting URLs and so on.  And like many SEOs we promised results. But what we didn’t do, until that fateful launch, was develop a comprehensive strategy.  Sure, we did keyword research, we recommended partnerships and widgets and architecture advice, but we didn’t step back and take a good look at our target audiences, what sites were meeting their specific needs in search results, and what we specifically could build into the product that would be far more desirable than what everyone else had (not even thought of yet ideally) to make sure our entire site is superior, resulting in the inevitable stealing of search traffic from our competitors.

Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags.  Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s).  A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors.  It wasn’t even enough to move up in the rankings.

From that point on, if a property didn’t consult our team during the early concepting stages of a project, we shied away from working on that project at all. And let me tell you, things got a lot better.

AN 8-STEP STRATEGY FOR YOU TO USE
Doing SEO strategy right takes targeted competitive insight and very specific recommendations, beyond any SEO basics rulebook. And ideally a good relationship with the product (site) manager.

Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations. The steps behind this are something you can templatize and use for every project, and your boss/clients will love it, I promise.

I’ll be writing this as I go, so I’d be interested in hearing how you do strategy now, and if there are any types of things you’d like to see covered in the posts.

Strategy is the type of thing that moves you up to the next level of SEO superstar.   Ready?

STEP 1: DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS
The first step in most marketing campaigns, Search Marketing included, is to start by defining your target audience.  Your target audience is a defined set of people who you are marketing your product to.
Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points).  Check out usability.gov’s description of personas and how to do task analysis & scenarios for more details, or better yet, read Vanessa Fox’s upcoming book about personas related to search and conversion.
What we want to zero in on for our SEO Strategy are those pain points.  What do they want?  What are their needs that aren’t being met?  Knowing these things will help us better define a content strategy and prioritize content to bring to the forefront.
There are two reasons we start with audience needs rather than jumping straight into keyword research
  1. Content Strategy: You want to provide content and tools that are as relevant and useful as possible to your target audiences.  This goes beyond regular SEO practices and into site strategy, although providing relevant, useful content in itself islinkbait. For example, let’s say I have a health site.  I have several types of articles on health, drug information, and information on types of diseases and conditions.  My angle on the site is that I’m targeting seniors.  If I find out seniors are primarily interested in information on prescription drug plans and cheap Viagra, then I know that I want to provide information specifically on those things.  This allows me to hone in on that market’s needs and deprioritize or bypass other content.
  2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has (or plans to have sans audience targeting), which may be limited. I can do keyword research on health conditions and drugs (content I have on my site) and determine what the general population is searching for and optimize my current content, or I can cast my net wide and look at what my target audience wants first, then do my keyword research.  You may find there are needs that your site is not meeting.  Knowing my senior audience is interested in primarily in prescription drug plans and cheap Viagra, I can first make sure I’m providing that content, and then further determine the top keywords in these areas (in the next article Step 2), and use those terms in relevant and high visibility areas on my site.
This screenshot from my own Strategy template below simply suggests adding information on the target audience and what they want. Specifics are as good as the research you do, and will likely be very different with each project.  Let your Strategy template give you breathing room.

So how do you get target market info?  Lets start with these scenarios.
Scenario 1: I know who my target audiences are, but I don’t know their pain points:
  • Check out market research studies* online (you can find many free reports, but in-depth ones will usually cost you some money).
  • Conduct surveys of your audience by putting surveys on your site, sending emails, hiring survey professionals, or using survey sites like SurveyMonkey
  • Conduct focus groups – either on your own (if you can gather a group of people that you know are in your targeted demographic) or through a professional market research company
  • Use social media listening platforms that provide topic buzz volume and sentiment by demographic (Nielsen Buzz Metrics and NetBase are two options, although not cheap)
  • Forrester has a nifty little demographic profiling tool for social behavior online by audience

Scenario 2: I know my industry but don’t know whom exactly to target:
  • Check out industry research studies* online (you can find many free reports, but in-depth ones will usually cost you some money).
  • Search for industry statistics online. For example, here I found some great statistics on seniors that would allow me to better understand their current situation and what they need.
  • Hire a research company that specializes on your industry
  • Use social media listening platforms that provide topic buzz volume and sentiment by industry. I haven’t tested any social listening platforms with specific industries in mind to know exactly who provides demographic info based on industry.  If you happen to know of tools that do this, please share with us in the comments.
*A few of the places you can find industry/market statistics:
  • eMarketer
  • MarketResearch.com
  • Forrester
  • Federated Media
  • InternationalBusinessStrategies.com
  • The U.S. Census Bureau
Social media tools are especially useful if you’re planning on integrating search and social campaigns, as they are great research tools for both channels. Here’s a screenshot from NetBase that shows a demographics module on the left, as well as demographic results for the Crest Pro-Health brand being searched.

Research can get expensive when you really get into it, but you can find data if it exists on your industry/demographic, and you’re an experienced searcher. Be sure to check your sources, and don’t be afraid to email people and ask where they got their information if you need to.
Here’s what I found in free online info about my seniors audience in the Healthcare industry
  • Seniors’ specific conditions
    • Data found: Arthritis, hypertension, heart disease, diabetes, and respiratory disorders are some of the leading causes of activity limitations among older people. Alzheimer’s disease and dementia alone afflict 4 million Americans, a figure expected to increase 350% by 2050 if no cure is found.
    • What this means to me: These are topics I will provide extra information and tools on
  • More senior women with disabilities than men
    • Data Found: Older women were more likely than older men to experience disability, 43 percent and 40 percent, respectively
    • What this means to me:  I will put a little more emphasis on targeting senior women on my site, with articles and tools specifically geared to women.
  • Top geographic locations where seniors are
    • Data Found: Florida, Pennsylvania, and West Virginia were the states with the highest proportions 65 and older in 2000: 17.6 percent, 15.6 percent, and 15.3 percent, respectively
    • What this means to me:  I can provide local information like pharmacies, doctors,  caregivers, nursing homes, etc with those primary areas highlighted. I can also target PPC ads in those geographic locations.
  • Retirement info for single seniors
    • Data Found: Fewer [seniors] who are married with children from a previous relationship and single females have a clear vision of what they hope to experience in—and what they must do to prepare for—retirement.
    • What this means to me:  Provide advice column content on retirement, especially geared towards these seniors.
  • Caregivers are a secondary target
    • Data Found: 34 million adults (16% of population) provide care to adults 50+ years.
    • What this means to me:  I might want to consider a section and/or tools/and/or articles targeted at people taking care of seniors as well.
  • Potential advertising partners
    • Data Found: Forty-eight percent of caregivers reported using at least one of seven outside services (e.g., transportation, home-delivered meals, respite, etc.) to supplement their caregiving
    • What this means to me: These outside services are good targets for partnerships and advertising for the site.
This was all free information I found online in less than an hour, that gives me some great ideas for content, partnerships and potential tools to build into my site to be relevant and useful to my target audience. Of course this is just some quick loose data, so I'll emphasize again: be careful where your data comes from (try to validate when possible), and think about how to use your data wisely.

START CREATING RECOMMENDATIONS IN YOUR STRATEGY DOCUMENT
Each of these discoveries is potential content or strategy, and should be written up in your SEO Strategy document. Provide as much data and reasoning as possible for why you recommend this content.
See the screenshot below for some of the sections for specific recommendations that you can add which will provide the meat of the document. Keep in mind this is a very flexible document – add recommendations that make sense (for example you may not always have specific design considerations for a project). Remember, it will be different every time you do it.


For each piece of content you are recommending, try to provide:
  1. Backup Data: Provide information backing up why this content will appeal to your audience
  2. Specifics: Be as specific as you can with your recommendations.  For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes.  Even provide contact information if you can.
This doesn’t have to be completely formalized right now because we’ll be getting even more insights to layer on top of this from our keyword research and competitive research in later steps.  But add as much information as possible for now – you can always add more, change it or even change your mind and get rid of it later.  We will finalize recommendations in Step 5.
NEXT STEP: KEYWORD RESEARCH
In the next article we’ll take a look at some methods for doing categorized keyword research that allows you to further prioritize content based on the popularity of categories of keywords.
In the meantime, do you have any suggestions, insights, tool recommendations or great places to find market research data or create personas?  Please share!

Friday, November 17, 2017

Website Development Company in Chennai 17.11.2017 Softwareplus.org

Importance of Domain Name

Domain name registration is the act of reserving a name on the Internet for a certain period, usually one year. It is important to know that this domain will remain yours for as long as you renew it and there is no way to purchase a domain name forever.
Domain name registration is necessary for a website, an email or another web service. However you don't have to always register a new domain name. Many companies allow you to use subdomains of their domain names for a website, or you can have an email with their primary domain (ex. yahoo.com, gmail.com).
The most important thing about a domain name registration is that it gives you personality and recognized identity. Once you register a domain name, the information about its owner is publicly available.
The price for a domain name registration varies greatly on its extension. For example, the most common .com is the most affordable one, while some country-specific domain name extensions are 5 times more expensive.

Why Do You Need Domain Name ?
Even if you're not ready to build out a Web site, you can "park" your domain name until you're ready to develop your Web site. Having a Web site has become a standard element of a new business owner's marketing game plan
Here are just a few reasons to consider:
 If you don't secure a domain name for your business, your competitors might get there first
Many people register domain names to make sure no one can trade on the name they've built for themselves.
 It's a smart investment to make for your future
Lots of people secure domain names now for the future when they'll have time to develop their ideas.
 Having a domain name is a way to get exposure for your business
If your business helps people save money on taxes, setting up a Web site using the words 'save money on taxes' will help you get greater exposure for your business using the Web as a marketing channel.

Tuesday, November 14, 2017

SEO Company in Chennai Softwareplus.org

SEO Keywords: How Better Keyword Research Gets You Better

Results.

SEO Keyword: What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.
Finding Your Best Keywords for SEO
Most beginning search marketers make the same mistakes when it comes to SEO keyword research:
  • Only doing SEO keyword research once,
  • Not bothering to update and expand their SEO keyword list, or
  • Targeting keywords that are too popular, meaning they’re way too competitive.
Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)
And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.
Using Our Free SEO Keyword Tools
WordStream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.

Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:
  • More SEO Keywords– Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
  • Targeted SEO Keywords- Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
  • Keyword Data You Can Act On- Instead of just a list of keywords, our tools give your structured, actionable data, ready to use in search marketing campaigns. For example, you can drop a list of keywords into the Keyword Grouper to get back an organized set of relevant keyword niches.
WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your AdWords campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money.
Making Your SEO Keywords Work for You
Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).
So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.
So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.
For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.
A marketer attempting to optimize a web page for the "gourmet parakeet snacks" keyword group should consider doing most if not all of the following:
  • Using the keyword in the titleof the page
  • Using the keyword in the URL(e.g., online-petstore.com/parakeets/snacks/gourmet)
  • Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
  • Using the keyword in the meta tags, especially the meta description
  • Using the keyword in any image file pathsand in the images' alt text
  • Using the keyword as the anchor textin links back to the page from elsewhere on the site
When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.
Manual keyword grouping can be very time-consuming, of course. Some of our own tools, which may prove helpful in a pinch, include our Keyword Niche Finder, which works just like a regular SEO keyword tool, but returns you suggestions pre-grouped into relevant clusters. We also provide a Keyword Grouper, which groups preexisting lists automatically.

Friday, November 10, 2017

Digital marketing in Delhi 11-11-17softwareplus .org

10 reasons why you may need a digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2.  You won't know your online market share

Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3. Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  -trialling new approaches to gain or keep their online audiences.

10 You're not optimizing

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

Wednesday, November 8, 2017

Dynamic Website Design Company in Chennai 09-11-17 softwareplus.org

The traditional way of building static webpages is long gone. In the past years, we have developed new methods to improve our workflow and make our code as efficient as possible. In turn these have led to the most efficient creation of dynamic websites.
A static website (or webpage) is the conventional way of developing pages using only front-end languages. When a visitor opens your website, the content is shown as it was originally saved on the server. Nothing changes to the user. Everyone that visits your site will be shown the same content as everyone else.
In contrast, dynamic websites are generated from the server, and may serve different content depending on the information provided by the user, or saved cookies data. The content is also dynamically provided as required by the actions or current activity of the user.
Websites are made up of a collection of webpages, connected together by links or call-to-action buttons. In most cases, all of the webpages throughout a single website will contain the same layout and components. Some of these can be the: header, footer, newsletter-form, side-bar, site-navigation and modal dialogs. A dynamic website is built to make use of functions that contain all the main layouts and global components. We then call these specific functions in each page accordingly. But what makes a dynamic website so efficient?
Let’s have a look into the main advantages of building dynamic websites.
Maintaining your code
If all the pages in our website are made statically, each time we want to update a common layout throughout the whole website, we would need to iterate through each page and make the changes line-by-line, and page-by-page. This would make multiple corrections seem tedious and a waste of time. If you have ever written CSS without any use of preprocessors, you’ll know what it’s like to maintain the styling of numerous webpages. The same applies for HTML.Making your website dynamic makes it easier for you to maintain your code and easily keep track of all your changes.
Maintaining your code should not become a nightmare.
Updating your website
If your main goal is to progressively enhance your website, to keep up with the latest web technologies, and apply continual updates and improvements to your layout and design, then implementing a dynamic website will make these tasks easier to apply and less time-consuming. In a dynamic website all the global layouts are saved into separate functions, so we can simply re-touch the mark-up in one place, and immediately test it in multiple pages. Making another update or change, is as simple as changing a few lines of code in that one particular function.
Easily manage your webpages
Once you build a robust dynamic structure in your back-end, manipulating a page is as simple as passing a new argument. For example, if you have a navigation system, and you would want to either hide your current active page-link, or simply make it inactive, all you have to do is pass a class name (or a conditional argument), and apply it to the navigation before the server actually builds your page. This provides better control over each page, and whether it’s a navigation or a crash-course popup dialog, you can easily choose and control what you want to show for each individual page, in just a few steps.
Improving your workflow
Your workflow becomes more productive and efficient. Although it might take you a while to implement the basic structure of your dynamic layout, eventually creating a new page is as simple as copying an existing file, and updating the content inside it. Remember that a dynamic website is not only there to help us manage the layout of the page. One of the main advantages is the use of web components.
Let’s say you have a button that contains a click-event that opens a dialog for registration (e.g. newsletter or subscription). Anywhere throughout your webpages that you want this button to appear, you just call its respective function. Making changes to the dialog or layout wouldn’t require you to make changes for each individual page.
Once you create the basic dynamic structure, preparation for a new project becomes a breeze.
Preparing a reusable template
Another great advantage of implementing a dynamic system is having a base template that you can reuse for individual projects. Common layouts such as headers, footers and side menus are nearly inevitable for each web project. Saving a basic layout for future developments will heavily improve your productivity on new projects. You can quickly create the basic HTML structure in a couple of hours and immediately start with styling your website.
By time and practice you will notice that building a custom layout for your clients can be done in a few days — if not in one day. I prefer this approach since I can focus more on the styles, and knowing that if an improvement is required on the page layout, it comes as simple as changing the mark-up in only one of the pages, were it is then immediately applied on all the rest.
Keeping your website DRY (Do not Repeat Yourself)
If you haven’t heard about the term DRY, you should know by now that every programmer strives to keep their code as clean and efficient as possible. This does not only make your code easier to maintain, but as already mentioned in all the advantages above, it also improves your productivity and workflow. This term should apply to all your front-end and back-end development. Applying reusable functions in your JavaScript, backend language of choice, and creating reusable classes in your styling, will make your coding career way easier.
Keep in mind that if you want to continue improving your web-development skills, you should start by building your own unique workflow that you find yourself comfortable with. Once you get used to this approach, you will be able to focus more on learning new methods and technologies that you can continually apply to your web-development knowledge. After years of coding, I found that this was a huge step forward for me to focus on learning more, and setting aside more time for side-projects.
Closing thoughts

When should you use the dynamic approach?
Do not implement a dynamic structure for a website that contains only a couple of pages. Single-page websites and portfolio pages do not usually require the effort required to make them dynamic, as maintaining a couple of pages will not make such a huge difference. One good example of implementing a dynamic structure is if your website will contain a blog page, where the layout of the page will stay the same, but the content changes depending on the chosen article. Web-applications and web-services are the best use-cases to implement back-end dynamic structures.
Free crash course: Building a dynamic website
I will be launching a free crash course that will show you the practical side of building dynamic websites. Step-by-step, I will show you the best methods on how you can start developing dynamic websites using the latest in technologies. Join the newsletter below if you want to be notified when the free course is released.
Conclusion

Building dynamic websites helps you maintaining your code throughout the whole project, and makes it easier for you to continually update and improve the layout and content of all the webpages combined.

Tuesday, November 7, 2017

Digital Marketing In Bangalore 08-11-17 softwareplus.org

How SEO Works

This is an extremely brief introduction to SEO. It aims to inform you what SEO is, but not to teach you how to become an SEO expert. Much of the SEO process is just hard work and learning from your errors.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the print books can go quickly out of date, but if you ask around there will likely be at least a couple good guides which are commonly recommended.

What is SEO?

SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?

Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name

Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them. Other sites (especially directories) are more inclined to link to you with your keywords in the link text if they are also in your official site name or domain name. It is usually a good idea to use your keywords in your domain name when possible.

SEO Feedback Time Frame

When you search a search engine you are not searching the web. You are searching their cache of the web. It takes search engines some finite amount of time to find and properly index new links and pages.
If you are new to SEO (or are just beginning to do SEO on your website) it may take up to six months or more to gain a top ranking for a competitive phrase. If you work hard enough you can usually rank well for less competitive phrases in as little as a couple months.

Gaining Top Rankings can take a Long Time

Some of your biggest competitors have likely been around for a long time and have many links built up over time. You can view their links by:
  • Searching Yahoo! for linkdomain:www.CompetingWebsite.com ;
  • Searching Google for link:www.CompetingWebsite.com ;
  • Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
  • Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links

  • Register your site in major directories such as the Yahoo! Directory and DMOZ. I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links. Business.com and the Yahoo! Directory are two directories which provide static links and show tracking URLs in the status bar when you hover over the links. Most other directories that show tracking URLs do not provide links that are evaluated by search engines.
  • Write press releases and articles and syndicate them on other sites. Link back to your site (using your keywords when possible) in the article signature block.
  • Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
  • Sponsor sites and get them to link to you.
  • Buy advertising from related websites.

How Much Should SEO Cost?

Quality SEO is time-consuming and usually requires an investment of at least 4 figures if you are paying someone else to do your SEO for you. You may be able to find a cheaper SEO service if you are in a niche field and have your keywords in the domain name. I would suggest setting aside at least a thousand or few thousand dollars for SEO if you are hiring an SEO.
Some SEO steps are time-consuming and expensive. Long-term link building requires significant expense in both time and money. The cost of effective SEO can sometimes be as low as $500 to $1,000 and it can cost $10,000 a moth depending on how niche or competitive your field is.
The price of SEO is typically market driven. Niche fields do not cost much, but if you are in a business that can make thousands of dollars per day then you should expect to be paying thousands of dollars per month.
It may be worth it to hire someone in-house to do SEO. If you do your own SEO services make sure you account for the time you spend when figuring out how much it is costing you.

Monday, November 6, 2017

SEO in Oman 07-11-2017 Softwareplus.org

Why SEO is Important For Business My Business?


So, what is Search Engine Optimisation (SEO)?

Basically, SEO is the catch-all term for doing stuff to increase the visibility of your site in search engines. Done well, it puts you where you wanna be — the first page of Google!
When it comes to SEO, Google is the all-seeing, all-knowing lord of everything. Forget Ask Jeeves, Bing and DuckDuckGo, if you wanna be successful in organic search, start impressing Google.
But I’m getting ahead of myself. This blog isn’t about what SEO is, it’s about why it’s important.
Why should you, as a business owner, take your hard earned cash and invest it in this particular marketing channel?
Simply put, SEO is the holy grail of digital marketing.
Why?
There are so many reasons. Reasons long and reasons short. Reasons for you and reasons for them. Reasons for one industry and reasons for another. Too many reasons to talk about in a short blog. Way too many.
So I’ve chosen four.
Four of my favourite justifications behind SEO. Four reasons why SEO is beneficial to any and every business.


To Build Brand Trust and Authority

Ranking higher in the organic search results signals to searchers that you are a top dog in your industry.
Just think about it. If I searched for architects in London, I’m way more likely to trust the first result than I am the twenty-first. I mean, it’s the first result on Google, the first name on the list. It’s the top dog and that means a lot.
With businesses that are ranking organically, consumers know that they haven’t just paid to be there like the businesses in the ad spots above them. They know that you’re more likely to provide the solution that they are searching for.


To Increase Traffic

Pushing your website up the rankings ladder has a huge impact on the amount of traffic you receive. Don’t believe me? Check out these mind boggling stats.
#1 Ranking Position: 32%
#2 Ranking Position: 17%
#3 Ranking Position: 10%
#4 Ranking Position: 7%
#5 Ranking Position: 5%
By the time you get to the second page of results, less than 1% of users are clicking on your website.
Looking at those numbers, it’s pretty clear why ranking higher is important. The difference between the second spot and the tenth spot can mean the difference between a mothballed website receiving a dribble of users every day and a thriving online space driving a business forward.
It’s not just the volume of traffic that’s important. It’s the permanence.
First, let’s think about paid search. With PPC, you pay Google and Google puts your advert on its network. As soon as you stop paying Google, your advert disappears and the traffic dries up.
SEO, on the other hand, is designed to last. With SEO, your current performance is based on all the work you’ve done previously. All the content you’ve created, links you’ve built and on-site optimisation you’ve completed.
That work doesn’t disappear overnight and neither does the traffic.
If you improve your SEO and secure a good ranking position, you can sit back and watch the traffic roll in for months or years without doing anything at all.


To Get Insight into Your Customers

Another great benefit to SEO is that it provides trackable and quantifiable results found through Google Analytics. This allows you to analyse and adapt your strategy in the future.
You’re able to track pretty much every aspect of your work from the most popular keywords and traffic statistics to conversion rates and keyword rankings.
All this insight helps you understand your customers better. And understanding your customers, their goals, pain points and intent will allow you to target them better.


There’s A High ROI

So far we have showed you that SEO provides brand visibility, authority, sustainable traffic, conversions and customer insights.
But best of all, if you do it well, it can deliver a very high return on investment (ROI).
Unlike other marketing strategies which have high capital outlays, SEO is essentially free. Well, free in that you don’t have to splash any hard cash.
However, you do have to invest resources. You have to invest blood, sweat and tears. We normally call them man hours but you can call them whatever you fancy.
And you need to dedicate a lot of hours into your SEO campaign to achieve the top position. But when you do you will reap the rewards.
But nail your SEO and you can increase sales, subscriptions or whatever your end goal is, without increasing your marketing costs.
We think this is definitely a worthwhile investment.


It Works Well With Others

Like most other marketing techniques, SEO doesn’t exist in a vacuum and it doesn’t work by itself.
Think of digital marketing as a cake. Wait! Hear me out! This makes more sense than it seems.
SEO isn’t the whole cake but it is an important ingredient. A vital ingredient even.
Let’s say it’s the batter for the cake. Sure you can bake this batter and it would taste nice and essentially do what a cake is suppose to do. But can you do more? What about the icing? The sprinkles? The candles?
SEO delivers all the good stuff we’ve talked about above but it does so incredibly slowly. To bridge the pretty lengthy gap between starting your campaign and seeing results, you need to introduce some quicker techniques.
SEO works at it’s best when it’s combined with other marketing strategies such as social or PPC. So why not check out Hootsuite and Google Adwords to get you started.
When one strategy lacks the other will pick up, and vis versa. Our article SEO vs PPCexplains it all.


We hope this article has persuaded you that SEO is both vital for your business as well as fruitful.

We understand that it isn’t always easy to know what marketing strategies are going to work best for your business. So contact us here or call to book a free consultation.

Digital Marketing Company in Chennai 06-11-17 softwareplus.org

Why SEO is Important For Businesses

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.

SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.

SEO Brings Your Business Traffic

Sure, by itself, traffic is not going to make you any money. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.

SEO Has One of the Best ROI’s in Advertising

SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

SEO Gives You Unmatched Insight Into Your Customers

As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.

Friday, November 3, 2017

Promote my Website 04-11-17 softwareplus.org

7 Ways to Promote Your New Website and Increase Traffic


Having a website is crucial in today’s market but without traffic it’s not going to turn your business into a success. In this article, were going to look at a range of ways you can promote your new website online and offline, in order to get as much traffic as possible.
The first thing to remember is that, when it comes to driving traffic, you should never put all your eggs in one basket. If you focus too much on one method and it fails, you put all your traffic at risk. It’s always best to use as many promotional methods as is feasible.
Here is our list of seven promotional techniques.

1. Get your website ranking in search engines

Search engine optimisationhas to be number one on this list, simply because it has the potential to drive the biggest volume of traffic to your site. SEO requires you to use a range of techniques to make your website more search engine friendly. These include speeding up your site; ensuring that your site is well organised and easy to navigate; using keywords in your titles, subheadings and text; and writing content that others will link to.

SEO is not an easy task and it takes time to put everything into place. It can also be a job that needs constantly updating as search engines are continually changing the goal posts. However, once your website starts ranking for your keywords, you’ll find a significant increase in the number of people who visit your site.

2. Promote your site on social media

Social media is another great way to promote your website and get people to visit. You can easily set up a business Facebook or Twitter account and create posts with links to your site. You can also use these to show images and videos of your products or services as well as offering discounts.
Social media sites are very useful for developing relationships with potential customers as you can interact with them directly. Businesses that do interact can grow their audience substantially.
If you have a highly visual business, try using Pinterest or Instagram as these are good places for posting visually stimulating content.  If you are a B2B business, you should consider setting up an account on LinkedIn.
Social media is helpful because your posts can be promoted within the community. If someone likes what you publish, they can share it with their own friends and followers, helping you reach a wider audience and get even more visitors. For more information, read our post on how to set up a Facebook business page.

3. Sign up with a business directory

We’ll start this section off with a disclaimer. Putting links to your website on some business directories can be bad for your SEO if the directory is seen as poor quality by search engines. Others, however, can be extremely helpful. If you create an account with Yell or Google My Business then you have a much greater chance of appearing in search engine results and being found when people visit the directories’ websites. Yell, for example, has nearly 18 million UK visitors a month.

Different directories are helpful for different types of business. Google My Business, for example, is particularly useful for local businesses. It also allows you to post images and show customer reviews. Yell, is useful for local and online businesses. They do offer a free account, too.

Just make sure you choose a reputable directory, preferably one which is established in your niche.  Avoid joining lots of different directories just to generate a lot of backlinks – this is what search engines don’t like.

4. Drive traffic through email

There are two ways you can use email to generate traffic. Firstly, you should make sure that every email you send has a simple website link included in your signature. This way, even non-promotional emails can be used to help people find a way to your site. People can copy and paste that link and share it with others, too.
The second way to use email is to set up an email marketing campaign. By getting your existing visitors to sign up for your emails, you can send them future marketing emails with links to specific landing pages on your website. For more information, read our post 6 Useful Email Marketing Tips for Small Business.

5. Online advertising

Online advertising, such as the pay per click services offered by Google AdWords, can be a valuable source of traffic. The advertising providers post your adverts on search engine results and on the websites of participating publishers – this helps them be seen by lots of potential customers. The technology used by these companies ensures that only relevant people see your adverts and you only pay if they click on your advert.

The downside to PPC advertising is that it can be expensive. It is so useful to businesses, that to get the best placed adverts, you may have to pay quite a lot of money for each click. You need to weigh up whether you will get enough ROI for this to be worthwhile before committing your finances. You can find that advertising on social media sites is less expensive.

6. Put your web address on paper

Your website address should be on every piece of paper you give out. It doesn’t matter whether it’s a till receipt, a flyer, a letter or any other piece of communication.

You should also create promotional material specially designed to get people to visit your site. For example, quite a lot of eBay sellers put little cards in their packaging with links to their website. They also include a discount code to incentivise visits. These methods are a great way to generate new and repeat business.

7. Put your web address on display

There are numerous ways to get your website address seen by lots of people. You can try any of the following if you find them appropriate for your business: t-shirts, car and van door stickers, shop window stickers, balloons, back of bus adverts, plastic and paper bag printing, keyrings, pens and pencils, shop signs, mugs… the list is enormous.

You shouldn’t underestimate the potential that these methods have for generating traffic – they enable your website address to be seen by lots of people and are great for reminding people that your business is there.

Conclusion

This post has covered a range of ways for new websites to promote themselves. Methods, such as search engine optimisation and social media are vital for online success and should be used by every business; other methods are optional and using them depends on the type of business you are. However, to succeed, especially in the early days of your business, you need to attract attention in as many ways as possible. Hopefully, this post will have given you a few valuable ideas.

If you are thinking of setting up an online business, check out our range of hosting services. We offer secure hosting with guaranteed uptime and 24/7 technical support, all at affordable prices.

Thursday, November 2, 2017

SEO in Bangalore 03-11-2017 softwareplus.org

How to Select right keywords ?

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