SEO Company in Chennai Softwareplus.org

SEO Keywords: How Better Keyword Research Gets You Better Results

SEO Keyword: What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.
Finding Your Best Keywords for SEO
Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

• Only doing SEO keyword research once,
• Not bothering to update and expand their SEO keyword list, or
• Targeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)
And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.
Using Our Free SEO Keyword Tools
WordStream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.

Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:

• More SEO Keywords– Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
• Targeted SEO Keywords- Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
• Keyword Data You Can Act On- Instead of just a list of keywords, our tools give your structured, actionable data, ready to use in search marketing campaigns. For example, you can drop a list of keywords into the Keyword Grouper to get back an organized set of relevant keyword niches.

WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your AdWords campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money.
Making Your SEO Keywords Work for You
Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).
So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.
So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.
For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.
A marketer attempting to optimize a web page for the "gourmet parakeet snacks" keyword group should consider doing most if not all of the following:

• Using the keyword in the titleof the page
• Using the keyword in the URL(e.g., online-petstore.com/parakeets/snacks/gourmet)
• Using the keyword, and variations (e.g., "gourmet parakeet snacks"), throughout the page copy
• Using the keyword in the meta tags, especially the meta description
• Using the keyword in any image file pathsand in the images' alt text
• Using the keyword as the anchor textin links back to the page from elsewhere on the site

When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.
Manual keyword grouping can be very time-consuming, of course. Some of our own tools, which may prove helpful in a pinch, include our Keyword Niche Finder, which works just like a regular SEO keyword tool, but returns you suggestions pre-grouped into relevant clusters. We also provide a Keyword Grouper, which groups preexisting lists automatically.

Online Promotions Company in Chennai softwareplus.org

What is Website Promotion?

Website promotion is a collection of tactics, actions and techniques that serve to drive traffic (visitors) to your website.

Why is Website Promotion Important?

Websites offer a multitude of benefits. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing. Others are marketing tools in and of themselves, providing information about the business and how to best get in touch for services.
While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn't make money unless someone walks in and buys. If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if they know about it and visit it.
Web promotion is how online businesses get the word out about the website. The more targeted traffic (visitors who fit your target market) a website receives, the better the chance of making sales, earning ad income and gaining clients.

How is Website Promotion Done?

There are endless ways to promote your website, and new methods continue to arrive. Websites can be promoted in a variety ways both online and off.
Online Website Promotion
Anything that allows you to include your website URL can be considered promotion including an email signature line or participating in online forums.
Here are a few common website promotion tactics:

• Email marketing
• Blog marketing
• Social Media
• Advertising
• Search engine marketing
• SEO

Offline Website Promotion
Some offline website promotion techniques include:

• Direct mail
• Publicity
• Networking
• Public speaking
• Television and radio advertising
• Newspaper advertising

Best Practices for Website Promotion

The ideas listed above are not the only strategies you can use to promote your website. Because there are so many different ways you can market your website, it can get overwhelming. Further, without a plan your promotional efforts can be a waste of time. As you prepare to market your website, here are few things to do and keep in mind.

1. Know your target market.Your goal isn't just in getting as much traffic to your site as possible. A million visitors means nothing if none of them are interested in what you offer. Knowing and understanding your target market will allow you to focus your marketing efforts on those activities that put your message in front of your most likely visitor in a way that entices them to visit.
2. Use search engine optimization strategies, but don't rely on search engines alone to deliver traffic. Making it easy for search engines to understand, index and rank your site is a no-brainer. It's free and not that hard to do. At the same time, you don't need to spend a fortune in SEO services or hours and hours studying SEO. Checking your website stats and keywords every month or so will help you understand how people are using search engines to find your site and other information in your business area.
3. Promote where your market hangs out.If your market isn't on Twitter, you don't need to tweet. When considering how and where to promote, think about where your market turns to get similar information and resources related to what you offer. This isn't just other websites or social networks, but also, offline sources such as groups and print media.
4. Hook your market with a message that speaks to them. That means opening with a hook that entices and intrigues your market. It should be benefits oriented in that it promises to solve a problem, improve life, or be entertaining. The better your promotional copy, the better and bigger the results on your marketing campaign.
5. Track your efforts. You'll save time and money if you know what promotions are delivering results and which aren't.

Role of Promotions

Promotion is the voice of your company which send out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines, and social media.
Various promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your company.
Without marketing promotions, your brand or service would not be able to garner the attention of the pre-occupied customers.

Website Development company In Chennai softwareplus.org

What are static and dynamic websites?

There are many static websites on the Internet, you may not be able to tell immediately if it is a static or dynamic website, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are the cheapest to develop and host, and many smaller companies still use these to get a web presence. Here at Edinteractive web development, we can advise or help to develop both static and dynamic websites.
Advantages of static websites

• Quick to develop
• Cheap to develop
• Cheap to host

Advantages of dynamic websites

• Much more functional website
• Much easier to update
• New content brings people back to the site and helps in the search engines
• Can work as a system to allow staff or users to collaborate

Email Maketing @ lowcost in Chennai softwareplus.org

7 reasons using email marketing can help your business grow

Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.
As the VentureBeat report illustrated, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer. This is because:

Email has larger reach

With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter use email to notify users of activity like when someone is tagged in a photo.
Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.

Email delivers your message

If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time, says Forrester Research.
There are two key reasons why:
First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options.
This is a big deal when it comes to getting your messages seen.
On Facebook, if you post an update to your 10,000 fans only about 200 of them will even have a chance of seeing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them would receive it in their inbox.
This means your message is 45 times more likely to be seen using email than Facebook.
Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it is because they gave you permission to. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you? Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter.
Email is the proven marketing channel to ensure your audience gets your message.

Email drives conversions

Most marketers are laser focused on driving conversions. Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.
And when it comes to conversions, there isn’t a more powerful channel than email.
In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you – and this isn’t typically the case with social. 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.

Additionally, those who integrate their email marketing into a CRM like Salesforce, can have visibility into how their email marketing impacts business opportunities and deals.
As a marketer focused on nurturing leads and driving conversions – as most marketers are – email marketing trumps all other communication channels for business.

Email has a higher ROI

Given email’s unmatched ability to drive conversions, it would make sense that email is also the most effective marketing channel to drive ROI. Email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.
It’s clear from these statistics that email is cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?
It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications. The more data you have about your customers in an email marketing tool like Campaign Monitor – including insights pulled in from integrated systems like your CRM, customer service solution, etc – the more targeted you can be.
Campaign Monitor customer Rip Curl utilizes segmentation and dynamic contentto deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months. This use of Segmentation and Dynamic Content helps to ensure the content they send is relevant to every individual recipient, and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.

Email is the preferred communication channel

For many, social networks are a very personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they are there to see photos and updates from people they know and care about.
Email on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.
In fact, studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Email is an open platform

Over the past few years, many brands have invested millions of dollars into buying large social followings in order to be able to communicate and engage with an audience.
But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the amount of followers who will see a brand’s post, unless those posts are paid advertisements. This has become so prevalent that 98% of brand followers will never see the posts in their News Feeds. Similarly, Twitter seems to be moving in a similar direction with the announcement it will introduce an algorithm-controlled feed as well.
The issue with channels like Facebook and Twitter is they are owned and controlled by third parties and marketers are at the mercy of changes they make to their platform.
Email, on the other hand, isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email.
The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building a great email list it’s an asset you will own and be able to leverage without the threat of someone limiting its effectiveness.

Email will be around forever

Remember MySpace? What?
The once-hot site was the largest social networking site in the world between 2005 and 2008, and in June 2006 surpassed Google as the most visited website in the United States. Yet where is MySpace now? All those users eventually moved on to other social networks, and the site is now the 1,500th most popular website in the United States.
Imagine if you’d invested significant amounts of time and money building an audience on a platform, only to find it a ghost town just a year or two later. The impact on your ability to reach and engage potential customers would be catastrophic.
Email on the contrary has a long history of stability. The first promotional email campaign was sent in 1978 to a total of 400 people, and email has been growing consistently since. Interestingly, the email space itself has evolved from a time where you needed a developer to build an email, to today where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails. This shift has put the power of business email into the hands of more people.
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come

Digital Marketing and SEO softwareplus.org

The Importance of Digital Marketing

 

You can’t deny it. Digital marketing is catapulting past analog. People are consuming more digital content daily – using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this.
Why do you think that digital marketing is so important? Take Brandlift Digital Marketing, for example. Services like this that offer digital marketing will utilize research, strategy, data, planning and persistence to customize each campaign. Digital marketing means that you get a custom strategy that will boost your digital channels so that your business can dominate.
Digital marketing is also more eco-friendly than more traditional forms of marketing. There is no need for any materials to be consumed which means that there is less harm done to the environment to get the name of your business out there. Your business is immediately responsible for sustainability. Today, your digital footprint is much more important than the physical footprint of your business.
Here is a look at some of the important elements to consider when it comes to a  campaign.

Set a Goal:

Nothing in any business will work if you don’t have a plan. Your digital marketing campaign needs to be one that is purpose driven so that it will achieve a tangible goal that you set. Are you looking to expand your list of newsletter subscribers or prospects? That might be an objective that is reasonable. Here is another one – set a goal to move 1,000 or so units of one of your products during your next digital marketing campaign. As you know, the only guaranteed way to fail is to go into this without a plan, so always take an approach that is goal oriented.

KISS:

Keep It Simple Stupid. One of the reasons that our products are not selling and your business is not growing is because your customers are confused. Confused people will not buy. When your customer is confused because they are faced with too much information and too many decisions, they will do nothing. This is called analysis paralysis and it means that you just lost that prospect. Take a good, hard look at your products. If you have a website that offers a plethora of products and or services, you might just be offering too much. It is time for you to simplify.

Organic Search:

Consumers get the information they want online by using a variety of methods. One of those methods is by using search engines. If you want to get your website to show up within the first page of search results, you will need to optimize the website. This will aide in the search engines by identifying what your site is about as well as how it is relatable to the user and what they are looking for. Implementing a strategy for a solid organic search will increase the visibility of your website, which then increases the potential for a wide variety of opportunities that can be positive.

Choose Your Outlets:

Just because you have a website, that doesn’t mean that you can stop right there. You need to engage your audience through multiple outlets. Which ones, though? When you are first doing this, know that more is much better than one. You have quite a bit of freedom in choosing the outlets that you will use for your marketing campaign. Places like Twitter, Facebook, and YouTube are all great ones right now. The chances are good that regardless of your niche, your business will benefit from engaging prospective customers on these fronts. The best thing that you can do is to try them all and after you have gotten some results, hone in on the one that brought you the best results.
Digital marketing campaigns are critical for every business these days. Like everything when it comes to business, the more thought you put into both your content and your media, the better results you will get. The elements above are ones that should not be left out of any digital marketing campaign and they are ones that you can’t afford to miss. The right time to take a good look at your marketing strategy is right now. Ask yourself if you could be doing better in one of these areas. If the answer is yes, be sure to address that issue right now.

SEO in Oman softwareplus.org

Our social media research statisticssuammry shows continued growth in social media usage overall, but with reduced popularity of some social networks in some countries. For example Twitter and Facebook are in decline or plateauing in many western markets while Snapchat, Instagram and Pinterest are still growing in usage.
Trends in social media marketing are often controlled by the efforts of the social networks to monetise and this has seen Facebook and Instagram, in particular make changes such that businesses now need to 'pay to play' to get the reach needed to have an impact. They have continued to innovate in their targeting and remarketing options.
Grow Your Business with www.promotemysales.com
We promote Businesses via Online Marketing and Offline Marketing – Boost Your Sales through our Sales Engine – Get Professional Touch on Branding / Marketing / Sales / Support & Maintenance – Holistic One Stop Solution for all your Business Needs – No other look out required, if you have our service with your Business..

Digital Marketing Company In India softwareplus.org

Why I Need Digital Marketing ?

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising.
Digital marketing levels the online playing field. When it comes to a business’s visibility on the web, just like opening a store, location is everything. Being easily noticeable on the web, getting a business’s name out there, and updating information frequently will bring customers to its door.
Digital marketing helps businesses stay a step ahead of their competition. Digital marketing is the best way for a brand to get a leg up on its competition. Think SEO, organic search, local search, Google Adwords, social media, and blogs. Businesses want to reach as many people as possible, and this is significantly easier to achieve on the web than it is in person.
Digital marketing is less expensive than traditional advertising. Traditional advertising can cost large sums of money, whether it be via television, radio, newspaper, magazine, or direct mail. Now business owners can find a cheap equivalent online. Think Youtube instead of television, blogs instead of magazines, social media instead of flyers, and podcasts instead of the radio.  Some of the digital equivalents to traditional advertising are free, and all can be much cheaper than their traditional counterparts if the business has someone to manage and develop its strategies.
Digital marketing delivers analytics. The good news about digital marketing is that an ad’s creators can find out how it is pulling through using analytics that can’t be executed with traditional methods of advertising. Analytic reports can quickly be pulled up to test ad campaigns and find out what is getting read, looked at, or bought.
Digital marketing reaches mobile users. Digital marketing can be formatted to mobile devices in order to reach customers no matter where they may be. Once a business’s local search and digital presence have been optimized, it can rest assured that it will be found. Having a digital presence and local search optimization is vital as people increasingly rely on their phones’ web browsing capabilities.
Digital marketing builds brand recognition. Since there are so many channels on the web with marketing potential, getting the message out about new brands is easier than ever before. Shotgun marketing approaches will confuse potential customers. It is much better to invest in a succinct campaign and build onto it from there, maintaining a distinct voice and brand style.
Digital marketing allows businesses to monitor their brand. The great thing about digital marketing is that those who use it can easily check their reputation and engage with unsatisfied customers, making it possible for them to address negative press before it circulates too far and too wide. Just because a business doesn’t take advantage of the web and social media doesn’t mean that its customers don’t. It is far better to know what is going on as it happens than to find out the hard way along with everyone else.
Digital marketing can help brands develop trust with their audience. If a business is following its customers on social media and reaching out, commenting, and showing them that they care, it will gain trust, camaraderie, and friendships, in addition to more customers. There is nothing greater than engaging with a customer online and seeing them come into the store later to say how much it meant to them that the business took the time to connect. It is the small things a business can do that often make the most difference.
Digital marketing provides businesses with additional sales channels. Think of digital marketing as branches off of a brick and mortar business. One branch of the business contains social media posts with tips, advice, local news, and events involving the brand. Another branch hosts the business’s blog, which serves to educate, inspire, and entertain its audience. Branching off from these main channels are landing pages and blog posts for different products. Add in Youtube videos, and the business can be everywhere on the web, delivering its message and brand, and promoting its products and services.
Digital marketing can educate customers.  One of the best features of digital marketing is its ability to help brands educate their customers and share information that makes their lives better. One of the greatest reasons to use digital marketing is the potential that it has to improve others’ lives. By sharing expertise, business models, and positive lifestyles, businesses truly can make the world a better place for the next generation and beyond.
Digital marketing brings a brand’s story to more people. Lastly, digital marketing is about telling a unique story to the world. Digital marketing is a business’s best chance to stand up and be heard, bringing its brand to the doorsteps of people that need the product or service, and those that might like to learn more about it.

Digital Marketing Company in Chennai softwareplus.org

The 6 Basic Components Of A Strong SEO Strategy For Online Retailers

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits.
However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up-to-date with best practices to claim the best possible rankings for relevant keywords.
If you want your website to rank well in 2012, here are 6 components of SEO that online retailers should know about when optimizing their e-commerce website to rank well in top search engines:

1. Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
2. Meta tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. GoogleGOOG -1.25% looks at your page title as a signal of relevance for that keyword. The same holds true for the description of that page. (Don't worry about the keyword title tag -- Google has publicly said that it doesn't pay attention to that tag, since it has been abused by webmasters and all those trying to rank for certain keywords.)
3. Content. It's true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will leads to boosts in sales.
4. Backlinks. If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi-monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content.
5. Social media. The algorithms have truly changed since social media first emerged. Many content websites are community-oriented -- Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e-commerce stores must establish a strong social media presence on sites like FacebookFB -0.34%, Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
6. Product images. If you think images don't play a role, think again. When many consumers search for products in the search engines, not only are they looking at the "Web" results, but they're also looking at the "images" results. If you have quality images of that product on your site -- and the files' names contain relevant keywords -- these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.

In addition to optimizing these six areas of your site, analyze your competitors and see what they are doing in terms of on-page optimization, off-page optimization (competitive link analysis) and social media. While you may be doing a lot of the same things they are, it’s incredibly important to think outside the box to get a leg up over the competition.

SEO Company In Bangalore softwareplus.org

The 8-Step SEO Strategy, Step 1: Define Your Target

Audience and Their Needs

Until recently I headed up technical marketing for Yahoo Media, where our competition was in verticals like news, sports, movies, games, and finance to name a few. In terms of online competitiveness, this is nothing to sneeze at. This is how I learned to base everything I do on strategy.
A LESSON LEARNED
Let me tell you a story. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began.  But as a fairly new horizontal group not reporting into any of the products, this was often difficult. Nay, damn near impossible.  So usually we made friends with the product teams and got in where we could.

On one specific project, one of the SEOs on my team was brought in during the wireframe stage.  T­he entire product team held SEO-specific meetings every week to go over specific recommendations, taking them very seriously, and leaning on every word our team said.  We were thrilled.  We were hailing their efforts, promising big wins for the relaunch, and even hyping up the launch and it’s projected SEO results in the company SEO newsletter.

Then the site relaunched. Initially we saw a drop. This is expected, especially when you relaunch an entire site of that magnitude.  Three weeks passed, and results were flat.  Five weeks passed, no upward trend.  Three months passed and the product team stopped talking to us. Results never went back up.


Like many SEOs, I was hired with one vague responsibility: to set up an SEO program and achieve results.  Like many SEOs, we jumped right in and started spewing out SEO audits, rewriting title tags, offering up link suggestions, rewriting URLs and so on.  And like many SEOs we promised results. But what we didn’t do, until that fateful launch, was develop a comprehensive strategy.  Sure, we did keyword research, we recommended partnerships and widgets and architecture advice, but we didn’t step back and take a good look at our target audiences, what sites were meeting their specific needs in search results, and what we specifically could build into the product that would be far more desirable than what everyone else had (not even thought of yet ideally) to make sure our entire site is superior, resulting in the inevitable stealing of search traffic from our competitors.

Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags.  Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s).  A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors.  It wasn’t even enough to move up in the rankings.

From that point on, if a property didn’t consult our team during the early concepting stages of a project, we shied away from working on that project at all. And let me tell you, things got a lot better.

AN 8-STEP STRATEGY FOR YOU TO USE
Doing SEO strategy right takes targeted competitive insight and very specific recommendations, beyond any SEO basics rulebook. And ideally a good relationship with the product (site) manager.

Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations. The steps behind this are something you can templatize and use for every project, and your boss/clients will love it, I promise.

I’ll be writing this as I go, so I’d be interested in hearing how you do strategy now, and if there are any types of things you’d like to see covered in the posts.

Strategy is the type of thing that moves you up to the next level of SEO superstar.   Ready?

STEP 1: DEFINE YOUR TARGET AUDIENCE AND THEIR INTERESTS
The first step in most marketing campaigns, Search Marketing included, is to start by defining your target audience.  Your target audience is a defined set of people who you are marketing your product to.
Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points).  Check out usability.gov’s description of personas and how to do task analysis & scenarios for more details, or better yet, read Vanessa Fox’s upcoming book about personas related to search and conversion.
What we want to zero in on for our SEO Strategy are those pain points.  What do they want?  What are their needs that aren’t being met?  Knowing these things will help us better define a content strategy and prioritize content to bring to the forefront.
There are two reasons we start with audience needs rather than jumping straight into keyword research

1. Content Strategy: You want to provide content and tools that are as relevant and useful as possible to your target audiences.  This goes beyond regular SEO practices and into site strategy, although providing relevant, useful content in itself is linkbait. For example, let’s say I have a health site.  I have several types of articles on health, drug information, and information on types of diseases and conditions.  My angle on the site is that I’m targeting seniors.  If I find out seniors are primarily interested in information on prescription drug plans and cheap Viagra, then I know that I want to provide information specifically on those things.  This allows me to hone in on that market’s needs and deprioritize or bypass other content.
2. Targeted Keyword Discovery: Ideally you’ll want to do keyword research based on what the audience wants, not solely on what content the site already has (or plans to have sans audience targeting), which may be limited. I can do keyword research on health conditions and drugs (content I have on my site) and determine what the general population is searching for and optimize my current content, or I can cast my net wide and look at what my target audience wants first, then do my keyword research.  You may find there are needs that your site is not meeting.  Knowing my senior audience is interested in primarily in prescription drug plans and cheap Viagra, I can first make sure I’m providing that content, and then further determine the top keywords in these areas (in the next article Step 2), and use those terms in relevant and high visibility areas on my site.

This screenshot from my own Strategy template below simply suggests adding information on the target audience and what they want. Specifics are as good as the research you do, and will likely be very different with each project.  Let your Strategy template give you breathing room.

So how do you get target market info?  Lets start with these scenarios.
Scenario 1: I know who my target audiences are, but I don’t know their pain points:

• Check out market research studies* online (you can find many free reports, but in-depth ones will usually cost you some money).
• Conduct surveys of your audience by putting surveys on your site, sending emails, hiring survey professionals, or using survey sites like Survey Monkey
• Conduct focus groups – either on your own (if you can gather a group of people that you know are in your targeted demographic) or through a professional market research company
• Use social media listening platforms that provide topic buzz volume and sentiment by demographic (Nielsen Buzz Metrics and NetBase are two options, although not cheap)
• Forrester has a nifty little demographic profiling tool for social behavior online by audience

Scenario 2: I know my industry but don’t know whom exactly to target:

• Check out industry research studies* online (you can find many free reports, but in-depth ones will usually cost you some money).
• Search for industry statistics online. For example, here I found some great statistics on seniors that would allow me to better understand their current situation and what they need.
• Hire a research company that specializes on your industry
• Use social media listening platforms that provide topic buzz volume and sentiment by industry. I haven’t tested any social listening platforms with specific industries in mind to know exactly who provides demographic info based on industry.  If you happen to know of tools that do this, please share with us in the comments.

*A few of the places you can find industry/market statistics:

• eMarketer
• MarketResearch.com
• Forrester
• Federated Media
• InternationalBusinessStrategies.com
• The U.S. Census Bureau

Social media tools are especially useful if you’re planning on integrating search and social campaigns, as they are great research tools for both channels. Here’s a screenshot from NetBase that shows a demographics module on the left, as well as demographic results for the Crest Pro-Health brand being searched.

Research can get expensive when you really get into it, but you can find data if it exists on your industry/demographic, and you’re an experienced searcher. Be sure to check your sources, and don’t be afraid to email people and ask where they got their information if you need to.

In the next article we’ll take a look at some methods for doing categorized keyword research that allows you to further prioritize content based on the popularity of categories of keywords.
In the meantime, do you have any suggestions, insights, tool recommendations or great places to find market research data or create personas?  Please share!

Website Development Company in Chennai Softwareplus.org

Importance of Domain Name

Domain name registration is the act of reserving a name on the Internet for a certain period, usually one year. It is important to know that this domain will remain yours for as long as you renew it and there is no way to purchase a domain name forever.
Domain name registration is necessary for a website, an email or another web service. However you don't have to always register a new domain name. Many companies allow you to use subdomains of their domain names for a website, or you can have an email with their primary domain (ex. yahoo.com, gmail.com).
The most important thing about a domain name registration is that it gives you personality and recognized identity. Once you register a domain name, the information about its owner is publicly available.
The price for a domain name registration varies greatly on its extension. For example, the most common .com is the most affordable one, while some country-specific domain name extensions are 5 times more expensive.

Why Do You Need Domain Name ?
Even if you're not ready to build out a Web site, you can "park" your domain name until you're ready to develop your Web site. Having a Web site has become a standard element of a new business owner's marketing game plan
Here are just a few reasons to consider:

	If you don't secure a domain name for your business, your competitors might get there first Many people register domain names to make sure no one can trade on the name they've built for themselves.
	It's a smart investment to make for your future Lots of people secure domain names now for the future when they'll have time to develop their ideas.
	Having a domain name is a way to get exposure for your business If your business helps people save money on taxes, setting up a Web site using the words 'save money on taxes' will help you get greater exposure for your business using the Web as a marketing channel.

Online Marketing Company in Chennai softwareplus.org

Importance of SEO in Digital Marketing:

 

 Search engine optimization in Digital Marketing – Just envision having an outlet without having any signage onto it – no name, no windows… nothing specifically. You would expect individuals may drop in to straighten something up, searching for item A, while you are offering item B. Presently, when you have a shop with a legitimate name and presumably the item picture on it, this would draw in such a large number of individuals off the road, and they would request what you offer, and some of these clients would inform other potential targets concerning their purchasing knowledge and about your items and your shops.

The principal illustration resembles a site that is not improved, while the second one identifies with an upgraded site.

Website design enhancement (Search motor advancement) is the way toward influencing a web to page simple to discover, simple to creep, and simple to order. It is tied in with helping your clients discover your business from among thousand different organizations. Website optimization is an essential piece of any computerized showcasing system. It is essentially worried about an all encompassing move towards driving clients to your business by means of online stages. Also, to do that, one must guarantee the site positions higher in the SERP (internet searcher result page). To give you a thought on this present, we should begin with this reality – about 14 billion ventures online happen each month. The approach of Global economy almost influences each business to have an online nearness. Simply envision a small amount of those 14 billion scans occur for your business. To accomplish that benchmark, your site must rank higher in the SERP, must perform well in the online networking showcasing, and the PPC (pay per click) exercises must be extremely well alongside other advanced promoting assignments.

For any business, promoting is of most extreme need. At the point when any business goes on the web, the publicizing works best to gather a tremendous measure of web activity. Website design enhancement gives an open door for a lot of free publicizing.

A legitimate SEO influences a site to rank in the main page of SERP. Also, the regular conviction is individuals by and large output and survey the initial two pages of the SERP. Almost, 74% of buyers utilize web crawlers to discover nearby business data. Contrasted with internet promoting, for example, PPC, web-based social networking showcasing, email advertising program, SEO gives genuinely great ROI. Consistently, about 80-90% clients check online audits previously at long last acquiring any items.

How does SEO function?

Web index are not people but rather the product that creeps the site page content. In this, dislike people web crawlers are content driven. They finish various exercises that bring list items – slithering, checking and putting away (or list), strategies, measuring congruity, and recouping. The qualification with a greatness tally is that you're ascertaining segments of outline, as opposed to activities of a person. For instance, a portion of the components that are known to develop a quality score are as per the following:

 

• Website names and URLs

• Page content

• Meta labels

• Characteristics of Link

• Usability and availability

• Page outline

 

How about we perceive how this entire cycle functions:

 

• Crawling: Every internet searcher has programming, known as Crawler or Spider (if there should be an occurrence of Google it is Googlebot), that slithers the site page content. It is unrealistic for a crawler to see every day if any new page showed up or any current page is refreshed, a few crawlers may not visit a site page for a month or two. In this association, it ought to be imperative to recollect what every one of the a web index can slither: it can't creep picture, Flash Movies, JavaScript, Frames, Password secured page, and catalogs. Accordingly, on the off chance that you have lion's share of these in your site, it is smarter to run a catchphrase test system test to check whether these are visible by the insect. Those that are not distinguishable are not spidered and not listed or not prepared. Then again, they will be lost for web indexes.

 

• Indexing: Post-creeping content the Spider stores the filed page in a mammoth database from where those can be recovered after entering a related inquiry string or watchword. For people this won't be conceivable, yet for web index, this is each day's worth of effort. Here and there, the web search tools can't comprehend the page content. Also, for that, you have to accurately upgrade the page.

 

• Search work: With each inquiry ask for, the internet searcher forms, i.e., it differentiates the key expressions sought with the pages filed and put away in its record. More than a huge number of pages have a similar search queries. In this way, the internet searcher is a demonstration of measuring the pertinence of the considerable number of pages and matches with what it recorded according to the watchwords embedded in the SERP.

 

• Algorithms: An inquiry calculation is an indicative implies that takes a confuse (when there is a pursuit with a specific watchword), deals with a record that contains classified catchphrases and the URLs that have significance with those catchphrases, appraises some plausible answers, and afterward returns pages that have the word or expression that was searched for, either in the body content or in a URL that coordinates to the page. Three pursuit calculations are there – in the vicinity, Off-site, and Whole-site calculations.

 

 

Each kind of calculation unquestionably takes a gander at various parts of the page, for example, Meta labels, title labels, joins, catchphrase thickness, and so on., yet they all are a piece of a significantly bigger calculation. That is the motivation behind why same hunt string creates diverse outcomes in various web indexes having particular calculations. And all these web crawlers (essential, auxiliary, and focused on) intermittently do continue changing their calculations, so you should know how to adjust to these progressions in the event that you need to remain on the best. This requires sound SEO skill. 

SEO Company in Chennai Softwareplus.org

SEO Keywords: How Better Keyword Research Gets You Better Results

SEO Keyword: What Are SEO Keywords?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. Here we’ll walk you through researching what your customers are looking for, discovering those keywords that will help you rank on a search engine results page (SERP), and putting them to work in your online content.
Finding Your Best Keywords for SEO
Most beginning search marketers make the same mistakes when it comes to SEO keyword research:

• Only doing SEO keyword research once,
• Not bothering to update and expand their SEO keyword list, or
• Targeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)
And you’ve got to diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.
Using Our Free SEO Keyword Tools
WordStream's free SEO keyword research tools that help you find your best, most relevant keywords—keywords that will drive ongoing web traffic and conversions on your site.

Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:

• More SEO Keywords– Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.
• Targeted SEO Keywords- Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
• Keyword Data You Can Act On- Instead of just a list of keywords, our tools give your structured, actionable data, ready to use in search marketing campaigns. For example, you can drop a list of keywords into the Keyword Grouper to get back an organized set of relevant keyword niches.

WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your AdWords campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save you money.
Making Your SEO Keywords Work for You
Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff).
So: how to proceed? On the one hand, SEO best practices recommend that you include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords. You can't very well craft a single, unique page for every one of your keywords; at the same time, you can't try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn't work that way.
So how does it work? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.
For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.

SEO And Digital Marketing Company in Chennai

From the SEO, webmaster and small business owner points of view, below are a few considerations that I look at when registering a domain name. I hope these tips help you to make the best decision for your business. If you are stuck please be sure to ask us for more details.
Number 1: Choose one of the best registrars on the internet
There are a number of service providers who will offer to register the domain for you. The problem being, these service providers are often not an actual ICANN approved registrar. This especially holds true for bundled domain and hosting packages. This will make it difficult to move your domain when you change hosting providers and prevent you from doing advanced configurations as you grow.
Here is a list of accreditedregistrars. The top two on the list I recommend are promotemysales.com and Google. is the best place to buy a domain name because they are cheap, make it easy to sign up, offer reseller opportunities and also offer a way to purchase expiring domains (if you are in to that).
WARNING: If you don’t choose a registrar, and decide to bundle the website domain in with your yearly hosting subscription, be prepared to face difficulties in transferring your domain when you want to grow.
Number 2: Register the website domain name for 3-5 years
If you have made the choice to start a business, register the domain for the foreseeable future. First time registration is usually the lowest cost you will pay, and by registering for 3-5 years upfront at that rate you will save money in the long run. It will also spare you the annual hassle of having to renew the domain and updating your credit card information when it changes.
Number 3: Say Yes to Domain Privacy Protection
The WHOIS database was once much, much more accessible. Still today if you register a domain any information you provide such as telephone, address, email and name will be publicly visible by default. By paying the additional privacy protection fee the registrar will hide your information. This prevents a high volume of spam emails, phone calls, snail mail, social engineering and phishing attacks.
Number 4: Set up your new domain as non-www instead of www
It wasn’t until a few years ago that I realized how great a strategy this is. I now set up every domain as non-www. If you have a brand new domain, most online tutorials will tell you to setup the DNS as:
However for a brand new campaign, the best long term option is:
With mobile as the future and because most users will be too lazy to type in the WWW, setting up your DNS without it will cut down on redirects and reduce page load time on direct traffic.
Number 5: Create a very secure password and save it somewhere you will not lose
There are some horror stories about people stealing passwords and hijacking domains for ransom. Many of these are phishing and social engineering hacks. It looks pretty ugly. I’ve also lost passwords and went through the trouble of snail mailing a photocopy of my driver’s license to the registrar to get it recovered. The company refused to communicate by email or phone and insisted it be mailed to them. They were in New Zealand and it was a painstaking process.
Number 6: Don’t try to register an SEO keyword domain
Yes, you should choose a domain that is catchy and descriptive. Or make sure that the domain name contains yourbusinessname.com. Buy you should avoid purchasing a spam domain like payday-loans-4you.com (available).
Your domain is your front door. Make sure it is something inviting, trustworthy, communicates the product, is short and will be something you want to own for the long term.
Number 7: Get an HTTPs Certificate
This can be done through the registrar and sometimes through your webhost. To utilize the benefits of the HTTPs certificate you will also need to build a website that accommodates SSL/TLS.
Number 8: Register 1 domain name for the site not 10 or 20
Do not go to the trouble of registering multiple domain names and misspellings. This is not where you need to put your budget at the early stages of building your online presence. When you start to become larger and people begin to feed off of your brand’s success, this will make sense.
Number 9: Get a few pages of the website set up today instead of waiting 6 months
Don’t end up sitting on the new domain for 6 months. At least set up a one-page website with your information today. Small steps are fine when growing. After purchasing the domain, at the very least start a one-page website with your contact details, a few images and a description of your business.
Number 10: Don’t spend too much
A domain name costs about $8-$30 dollars a year to purchase. Many of the common phrases are already taken or are selling for thousands of dollars. Depending upon how much money you have in your marketing budget, feel free to splurge. But as a small business owner, it is going to be the work you put into creating great content assets and branding your site online and offline that will be the real success story.
Number 11: Don’t Reinvent the wheel
If you are registering a domain name to start an online store, consider first existing marketplaces to build momentum. Ebay, Amazon, Etsy, are examples of great places to sell your product. Before shelling out the cash to start an online store, try building momentum at these existing marketplaces and then when you have that momentum expand into your own online store.
Need some help registering your domain and setting up a brand new website? Read these additional beginner tips.

Digital marketing in Delhi softwareplus .org

10 reasons why you may need a digital channel strategy?

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.

2.  You won't know your online market share

Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.

3. Existing and start-up competitors will gain market share

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

4. You don't have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

5. You don't know your online customers well enough

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

6. You're not integrated ("disintegrated")

It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

7. Digital doesn't have enough people/budget given its importance

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

8. You're wasting money and time through duplication

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

9. You're not agile enough to catch up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  -trialling new approaches to gain or keep their online audiences.

10 You're not optimizing

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

Dynamic Website Design Company in Chennai softwareplus.org

The traditional way of building static webpages is long gone. In the past years, we have developed new methods to improve our workflow and make our code as efficient as possible. In turn these have led to the most efficient creation of dynamic websites.
A static website (or webpage) is the conventional way of developing pages using only front-end languages. When a visitor opens your website, the content is shown as it was originally saved on the server. Nothing changes to the user. Everyone that visits your site will be shown the same content as everyone else.
In contrast, dynamic websites are generated from the server, and may serve different content depending on the information provided by the user, or saved cookies data. The content is also dynamically provided as required by the actions or current activity of the user.
Websites are made up of a collection of webpages, connected together by links or call-to-action buttons. In most cases, all of the webpages throughout a single website will contain the same layout and components. Some of these can be the: header, footer, newsletter-form, side-bar, site-navigation and modal dialogs. A dynamic website is built to make use of functions that contain all the main layouts and global components. We then call these specific functions in each page accordingly. But what makes a dynamic website so efficient?
Let’s have a look into the main advantages of building dynamic websites.
Maintaining your code
If all the pages in our website are made statically, each time we want to update a common layout throughout the whole website, we would need to iterate through each page and make the changes line-by-line, and page-by-page. This would make multiple corrections seem tedious and a waste of time. If you have ever written CSS without any use of preprocessors, you’ll know what it’s like to maintain the styling of numerous webpages. The same applies for HTML. Making your website dynamic makes it easier for you to maintain your code and easily keep track of all your changes.
Maintaining your code should not become a nightmare.
Updating your website
If your main goal is to progressively enhance your website, to keep up with the latest web technologies, and apply continual updates and improvements to your layout and design, then implementing a dynamic website will make these tasks easier to apply and less time-consuming. In a dynamic website all the global layouts are saved into separate functions, so we can simply re-touch the mark-up in one place, and immediately test it in multiple pages. Making another update or change, is as simple as changing a few lines of code in that one particular function.
Easily manage your webpages
Once you build a robust dynamic structure in your back-end, manipulating a page is as simple as passing a new argument. For example, if you have a navigation system, and you would want to either hide your current active page-link, or simply make it inactive, all you have to do is pass a class name (or a conditional argument), and apply it to the navigation before the server actually builds your page. This provides better control over each page, and whether it’s a navigation or a crash-course popup dialog, you can easily choose and control what you want to show for each individual page, in just a few steps.
Improving your workflow
Your workflow becomes more productive and efficient. Although it might take you a while to implement the basic structure of your dynamic layout, eventually creating a new page is as simple as copying an existing file, and updating the content inside it. Remember that a dynamic website is not only there to help us manage the layout of the page. One of the main advantages is the use of web components.
Let’s say you have a button that contains a click-event that opens a dialog for registration (e.g. newsletter or subscription). Anywhere throughout your webpages that you want this button to appear, you just call its respective function. Making changes to the dialog or layout wouldn’t require you to make changes for each individual page.
Once you create the basic dynamic structure, preparation for a new project becomes a breeze.
Preparing a reusable template
Another great advantage of implementing a dynamic system is having a base template that you can reuse for individual projects. Common layouts such as headers, footers and side menus are nearly inevitable for each web project. Saving a basic layout for future developments will heavily improve your productivity on new projects. You can quickly create the basic HTML structure in a couple of hours and immediately start with styling your website.
By time and practice you will notice that building a custom layout for your clients can be done in a few days — if not in one day. I prefer this approach since I can focus more on the styles, and knowing that if an improvement is required on the page layout, it comes as simple as changing the mark-up in only one of the pages, were it is then immediately applied on all the rest.
Keeping your website DRY (Do not Repeat Yourself)
If you haven’t heard about the term DRY, you should know by now that every programmer strives to keep their code as clean and efficient as possible. This does not only make your code easier to maintain, but as already mentioned in all the advantages above, it also improves your productivity and workflow. This term should apply to all your front-end and back-end development. Applying reusable functions in your JavaScript, backend language of choice, and creating reusable classes in your styling, will make your coding career way easier.
Keep in mind that if you want to continue improving your web-development skills, you should start by building your own unique workflow that you find yourself comfortable with. Once you get used to this approach, you will be able to focus more on learning new methods and technologies that you can continually apply to your web-development knowledge. After years of coding, I found that this was a huge step forward for me to focus on learning more, and setting aside more time for side-projects.
Closing thoughts

Digital Marketing In Bangalore softwareplus.org

 

How SEO Works

This is an extremely brief introduction to SEO. It aims to inform you what SEO is, but not to teach you how to become an SEO expert. Much of the SEO process is just hard work and learning from your errors.
If you do your own SEO you will still likely want to chat in SEO forums and read books on the topic before starting. Many of the print books can go quickly out of date, but if you ask around there will likely be at least a couple good guides which are commonly recommended.

What is SEO?

SEO is the art or science of gaining top search engine placement for relevant keyword phrases through making search engines believe your site is more relevant than your competition’s websites.

What are Keywords?

Keywords are terms or (more often) phrases you would expect someone to search for to find your website. With SEO you pick your keywords and create pages focused on them. You can only focus each page on a specific keyword phrase or few specific keywords. One of the best tricks to SEO is to gain traffic using many pages focused on specific terms vice focusing on broad single word terms. Specific terms are usually easier to rank well for and often have a higher conversion rate (since a longer query is often associated with greater searcher intent).

Using the Correct Domain Name

Acquiring links is important to rank well for competitive terms. When possible you want the links pointing at you to use your keywords in them. Other sites (especially directories) are more inclined to link to you with your keywords in the link text if they are also in your official site name or domain name. It is usually a good idea to use your keywords in your domain name when possible.

SEO Feedback Time Frame

When you search a search engine you are not searching the web. You are searching their cache of the web. It takes search engines some finite amount of time to find and properly index new links and pages.
If you are new to SEO (or are just beginning to do SEO on your website) it may take up to six months or more to gain a top ranking for a competitive phrase. If you work hard enough you can usually rank well for less competitive phrases in as little as a couple months.

Gaining Top Rankings can take a Long Time

Some of your biggest competitors have likely been around for a long time and have many links built up over time. You can view their links by:

• Searching Yahoo! for linkdomain:www.CompetingWebsite.com ;
• Searching Google for link:www.CompetingWebsite.com ;
• Yahoo! usually shows more links to your site than Google does, and each search engine will likely show some links the other is not showing;
• Search engines know of and evaluate many more links than they show using a backlink check. Even though all links do not display, checking backlink can help you estimate the popularity of a site.

How to Build Links

• Register your site in major directories such as the Yahoo! Directory and DMOZ. I also register my clients websites in many of the smaller directories and niche specific directories. Search engines often do not count links that go through redirects, so before spending money on a listing you will want to check if the directories provide static links. Business.com and the Yahoo! Directory are two directories which provide static links and show tracking URLs in the status bar when you hover over the links. Most other directories that show tracking URLs do not provide links that are evaluated by search engines.
• Write press releases and articles and syndicate them on other sites. Link back to your site (using your keywords when possible) in the article signature block.
• Ask friends, product manufacturers, product distributors, and other business partners to link to your site.
• Sponsor sites and get them to link to you.
• Buy advertising from related websites.

How Much Should SEO Cost?

Quality SEO is time-consuming and usually requires an investment of at least 4 figures if you are paying someone else to do your SEO for you. You may be able to find a cheaper SEO service if you are in a niche field and have your keywords in the domain name. I would suggest setting aside at least a thousand or few thousand dollars for SEO if you are hiring an SEO.
Some SEO steps are time-consuming and expensive. Long-term link building requires significant expense in both time and money. The cost of effective SEO can sometimes be as low as $500 to $1,000 and it can cost $10,000 a moth depending on how niche or competitive your field is.
The price of SEO is typically market driven. Niche fields do not cost much, but if you are in a business that can make thousands of dollars per day then you should expect to be paying thousands of dollars per month.
It may be worth it to hire someone in-house to do SEO. If you do your own SEO services make sure you account for the time you spend when figuring out how much it is costing you.